Nonprofits Facing 2009 Challenges Head On!

The ever changing online landscape with new services, a smarter, more demanding online population, and fewer donors, will leave many nonprofits behind.

The financial service crisis, tighter budgets and higher accountability standards are the offline reality for others. Most nonprofits will face both, and it's not for the faint of heart. There plenty of challenges lying ahead for nonprofits in 2009.

The following articles give you a head start on the tool sets available to face them:

• Survival Guide by Fundraising 123 - 45 pages full of concrete action items to better an online presence, be it a web site, social media, e-mail newsletters and donate buttons. There are no silver bullets, but if you do only half of the suggested actions, you might do much better than 80% of the other nonprofits that compete for the fewer monies available. [Read more...]
  
  
• Strong Led and Under-managed -The Bridgespan Group writes about the apparent rift between leadership and management, and take you on a quest to learn how these leaders have been working to overcome it. They outline the triangle of 1) clarity of strategy, 2) meaningful measurement, accountability and change management, and 3) the barriers and hurdles to overcome, and how to overcome them. The article is remarkable, as it describes plenty of nonprofits I worked with. Board members and Executive Directors, in particular, should read it carefully and find a mirror. [Read more...]
  

Think of the Nike Way: Just do it!

Kids To Kids: About Drugs, About Texting, About Creativity

Jennifer Marquis-Muradaz has been working with groups of kids as part of the 2008 Artists Visiting Kids program, sponsored by the City of Marco Island Department of Parks and Recreation, The Art League, and Marco Island's Center for the Arts. Each of the following shorts are public service announcements created by kids based on themes that were important to them:

Jennifer Marquez-Muradaz is also the US Director of ESC Films, and the producer of their latest Movie, "Mickey B"

Mickey B won the 2008 Roger Graef Award for Outstanding Achievement in Film, part of the national Arthur Koestler Awards. Mickey B was the first UK feature film to be made with prisoners in a maximum-security jail.
ESC = Educational Shakespeare Company

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Journalism Tomorrow: A Conversation About Media Bias, Ethics, the 1st Amendment, and the Future of the Press in a Wired World

Phil Lewis, editor of the Naples Daily News, shares his 'Perspective', at a community event coming up in Southwest Florida: The Centennial Forum Celebrating 100 Year National Press Club. The event will be held Monday, December 8th, 2008, at 7 pm, Sugden Theater, 701 First Avenue South, Naples, Florida. Free admission to the public. Reservations needed. Call the Sugden Theater box office: 263-7990.

More information at Naples Press Club site

Apart from the facts about who, what, where and when, Lewis wrote:

Our own Naples Press Club scored quite a coup when it was selected to host the 10th and final National Press Club “Centennial Forum.” Other forums have been held in Washington, D.C., and Denver and at the University of North Carolina and the University of Missouri. This coming week forums will be held at the University of Indiana and at the Gerald Ford Library in Ann Arbor, Mich

(...)

Today, the club [ National Press Club] has the reputation of being the world’s leading journalism organization, having survived two world wars, a depression and the early stages of a digital revolution. The club hosts 70 or more luncheons a year featuring history makers and world leaders. The list over the years is eye-popping: Krushchev, deGaulle, Yeltsin, Mandela. The club has hosted kings and queens and every president since Theodore Roosevelt.

It’s quite an honor that Naples gets a chance to help the club celebrate its 100th year.

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Local Governments Should Use Social Media To Promote Tourism, Columnist Writes.

http://www.governing.com/articles/0812techtalk.htm

From the ICMA News Briefing this morning:

Local Governments Should Use Social Media To Promote Tourism, Columnist Writes.

In an article for Governing (Dec. 2008) magazine, Ellen Perlman asks, "Tourism marketing departments of America: Are you working with bloggers, vloggers and podcasters to help promote your state, county, city, park or campground? If not, why not?" She advises "state and local governments...to take lessons on what we'll call 'Online Community 101.'" While having an online presence is a good thing, it "is not the same as building tourism visits by courting the people who write, talk and video about travel digitally." Any local government "tourism bureau that woos and works with these people will likely get some ink. Or pixels, in this case," she writes. For example, "marketing people in Allegheny County, Pennsylvania, teamed up with a local group to host a 'pod camp,' a social media get-together for businesses and residents. They showed them around the city in the same way they would a writer from a traditional magazine or newspaper. That night, many bloggers went back to their hotel rooms to write about what they saw and did."

 

 

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